Custom AI decisioning built
for modern media

Contaynr brings campaign-specific algorithms closer to the auction, optimizing curated supply around your KPIs.

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How Contaynr by SignalTap Works

Contaynr uses advertiser goals, historical deal intelligence, and bidstream signals to shape custom decisioning models designed to operate within supported SSPs, helping buyers pursue stronger campaign outcomes.

KPI-Based Decisioning

Build custom algorithms around ROAS, CPA, attention, and campaign goals.

Supply Intelligence

Evaluate inventory quality, auction signals, and supply-path efficiency.

In-SSP Execution

Deploy decisioning models within supported SSP environments, closer to supply.

Contaynr Decisioning Logic

A continuous intelligence cycle built around smarter supply-side decisioning.

Define

Identify advertiser KPIs, targeting needs, and campaign objectives.

Analyze

Evaluate historical deal performance, supply signals, and inventory quality.

Select

Identify the most relevant signals, inventory, and supply paths.

Model

Build custom decisioning logic aligned with the advertiser's KPIs.

Activate

Deploy Contaynr through eligible SSP integrations and curated deals.

Optimize

Refine decisioning models using campaign delivery and performance data.

Open Web Intelligence

Contaynr applies supply-side intelligence and custom decisioning to evaluate eligible impressions against advertiser goals, helping buyers improve efficiency across open-web campaigns.

Custom optimization around advertiser KPIs.

Reduced exposure to low-quality inventory.

Smarter decisioning across Display and OLV.

CTV Intelligence

SignalTap supports smarter CTV buying through supply intelligence, curated inventory, and custom decisioning where supported.

Program type & genre classification

Device/player indicators

Live streaming window detection

App/channel context analysis

Trusted paths, every time

SignalTap evaluates publisher quality, reseller relationships, MFA exposure, and historical supply behavior to help advertisers access cleaner inventory through custom decisioning or curated PMPs.

What buyers get

Custom KPI Models

Inventory Quality

Auction Intelligence

Performance Optimization

Supply Transparency

Curated PMP Activation